An assessment of the watch market in the Gulf Cooperation Council, with a view to develop a model for entering a new brand in this market
M.B.A. === Increased environmental pressure in a firms' local market are forcing many companies to consider markets outside of their own to do maximize their profitability. According to Henisz (2000) when expanding internationally, a firm's management often must contend with a new culture,...
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2012
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| Online Access: | http://hdl.handle.net/10210/5629 |