'n Ondersoek na die markgerigtheid van Suid-Afrikaanse klein sakeondernemings
M.Comm. === Although the marketing concept has been the cornerstone of the modern marketing discipline for twenty years, insufficient attention has been given to its implementation. In recent years there has been renewed interest from academics and practitioners regarding the marketing concept and m...
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2012
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| Online Access: | http://hdl.handle.net/10210/5929 |