A strategic approach using the internet to gain customer loyalty
M.Comm. === In summary, e-commerce will absolutely change the way in which many company decisionmakers and business leaders think, as their companies compete in an online virtual world of business: a real-time, highly competitive marketplace. Companies will be required to rethink their core business...
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2012
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| Online Access: | http://hdl.handle.net/10210/7326 |