A positioning theory perspective on enrolment targets : the case of UKZN's foundation programme.
Universities, like many other service organisations are operating in a competitive environment aiming to attract the best students. It is therefore important for them to understand how they are positioned in the minds of their target market. “Positioning is the image the product or service has in th...
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| Language: | en_ZA |
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2013
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| Online Access: | http://hdl.handle.net/10413/10284 |