An investigation on impulse buying behaviour among students at the University of KwaZulu-Natal.
Impulsive buying is another form of consumption behaviour that seems to be occurring more frequently today. This behaviour has both positive and negative effects, therefore, caution should be taken when making consumption decisions. This study attempts to investigate impulsive buying behaviour among...
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| Language: | en |
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2010
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| Online Access: | http://hdl.handle.net/10413/1491 |