Measuring and building the South African weather service (SAWS) brand equity.
The SAWS is interested in demonstrating the economic and social benefits of the products or services it provides to the public, industries and other organisations. It is also important for the organisation to carry out ongoing performance assessment of public and commercial weather services to ensur...
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| Language: | en |
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2010
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| Online Access: | http://hdl.handle.net/10413/1795 |