Market segmentation and strategic implications in a deregulated banking services sector in Zimbabwe.
This report presents the summary of findings of African Banking Corporation Zimbabwe Market segment. The overall objective of using a market segmentation strategy IS to Improve your company's competitive position and better serve the needs of your customers. Some specific objectives may include...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/2308 |