An investigation into corporate web site design of leading consumer brand marketers in South Africa.
Presently in South Africa, a large number of companies are developing an online presence. For established companies whose brands are already well entrenched in the minds of their consumers, the challenge lies in developing an online site that matches the expectations that consumers have come to rely...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/2414 |