An Investigation into the factors Influencing consumer perceptions of the no name brand food items.
In South Africa, Store brands are sold throughout retailers in the country and categories are widespread - from beverages (milk, coffee, water, etc); including most confectionary categories; most household and toiletry categories; and from premium brands, to the more cost effective. Compared to the...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/2449 |