The effects of 'no-fault' termination on employees of organisations where 'living the brand' is advocated as an HR strategy.
Living the Brand has become a useful Human Resources strategy in post-Fordist organisations. This is due to globalized competition and decreased control structures leading to organisations needing to obtain ever higher levels of productivity and performance from highly skilled knowledge workers. Bec...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/2657 |