Client loyalty in the long term insurance industry.
Background In recent times the insurance industry has seen rapid migration of clients among the different companies in search of better rates from the latest intermediary. Cancellation and surrenders of policies have marked this migration of clients. Clients are dependent on brokers for advice, thus...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/2759 |