Customer relationship management (CRM): a critical analysis of how CRM can be successfully implemented by NMB Bank limited.
This is a study on NMB and seeks to establish what the bank could do, through the implementation of CRM, to attract new customers and retain existing ones in the face of intensifying competition. The number of banks in Zimbabwe has increased tremendously over the last five years from less than seven...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/3099 |