Formulation of an international strategy for Goba Moahloli Keeve Steyn (Pty) Ltd.
Whether it is internationalisation or globalisation, many South African firms are under constant pressure to enter and compete in foreign markets. For some firms, the decision to internationalise is crucial to the sustainability of the firm and in some instances requires a re-evaluation of the strat...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/3863 |