An identification of the market needs and wants of undergraduate students with specific emphasis on the cell phone industry.
This study is focused on the cellular communication needs and wants of undergraduate university and technikon students. The study derived its information from a survey of 224 students who, via a questionnaire, were able to detail their present and future cellular communication needs. Among other fin...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/3898 |