Implementing automated decision systems to optomise customer life cycle management in the retail furniture industry in South Africa.
The origins of the retail furniture industry commenced with family run stores, traditionally known as "momma and poppa" stores as they were entrenched in certain families. A feature of these stores was that they traded with people that they knew and enjoyed a great deal of loyalty. As the...
| Language: | en |
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| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10413/4107 |