A study of franchising as a growth strategy in the residential alterations and additions building sector.
The building industry in South Africa especially in the sector of smaller operators in the residential alterations and additions market is subject to poor perception in the market place. The low barriers to entry and the attractiveness of the market make it susceptible to a large number of new entra...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/4180 |