The role of packaging on consumer perceptions and buying habits within the FMCG industry.
This research investigates consumers' preferences and attitudes towards the packaging of FMCG (Fast Moving Consumer Goods) products and the influence that this packaging has on their buying habits and purchasing decisions. Respondents' likes, dislikes as well as key purchase drivers were e...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/4401 |