An investigation of key factors determining innovation delivery in a South African FMCG company.
Organisational theorists and managers have long shown interest in the role of innovation in organisations as innovation plays a crucial role in sustaining competitive advantage. A recent study revealed a gap between what leading corporations say about innovation and what they do. The gap is large: w...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/4415 |