Aspects of the visual arts in advertising with particular reference to South Africa.
This investigation accepts that art is a term of western culture and that advertising is a creation of an historical and social process firmly linked to the economies of western industrialised nations. A cultural niche theory of the visual arts is employed to define the various visual art forms and...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/4422 |