An investigation into the factors influencing consumer behaviour in the online banking industry : a case study of First National Bank Consumers.

Advances in technology have changed the way business is conducted. In particular, the advent of internet/online banking in the financial sector, has revolutionised the banking industry. Despite the introduction of online banking in the 90's, the number of consumers converting to the offering ha...

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Bibliographic Details
Main Author: Naidoo, Yasheen Kasavelu.
Other Authors: Naidu, V.
Language:en
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10413/4586