An evaluation of the promotional factors influencing general practitioners' prescribing behaviour, primarily the pharmaceutical representative.
Generally the pharmaceutical industry operates in a heavily regulated and controlled environment. In South Africa, the regulations governing prescription drugs do not allow the pharmaceutical companies to advertise the prescription drugs directly to the consumers. As a consequence, the greater part...
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| Language: | en_ZA |
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2012
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| Online Access: | http://hdl.handle.net/10413/4743 |