A focus on the media campaigns used by the ministry of tourism in Lesotho.

This research sets out to examine how media are utilised by the Ministry of Tourism, Environment and Culture through the Lesotho Tourism Development Corporation in collaboration with specific leisure tourists destinations to promote domestic leisure tourism in Lesotho. The research relied on the use...

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Bibliographic Details
Main Author: Moroke, Makatleho.
Other Authors: Bozas, Alec.
Language:en_ZA
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10413/8106