Understanding declining customer service ratings at a major South African commercial bank.
In recent years, the four major South African commercial banks (ABSA, Standard, First National Bank and Nedbank) have been measuring customer satisfaction and loyalty through market research, the results of which reflect their customers’ perception of service delivery by these banks. Standard Bank h...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | en_ZA |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10413/8290 |