Buying motivations for apparel : a comparative study between male and female generation y consumers.
According to Kotler and Armstrong (2004: 259), “a product‟s position is the way the product is defined by consumers on important attributes”. Knowledge of these attributes, and more specifically, which attributes “attract customers to stores is more important than ever” (Paulins and Geistfeld 2003:...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | en_ZA |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10413/8292 |