Consumer behavior elements that influence buying decisions.

Retail carts were recently introduced in the terminals at JHB International Airport and a need was identified by the researcher to gain an understanding on the buying behavior of low cost passengers. This segment is growing in double digits yearly and an opportunity for enhancing Airports Company�...

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Bibliographic Details
Main Author: Peters, Gabriella.
Other Authors: Thomson, Elza.
Published: 2013
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