Brand engagement patterns of South African facebook users.
The evolution of the internet from Web1.0 to Web2.0 ushered in social sharing, and led to the advent of hundreds of social networking tools being used by millions of individuals online. This is the technology on which social networking sites like YouTube, LinkedIn and Facebook are based, and is one...
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| Language: | en_ZA |
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2013
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| Online Access: | http://hdl.handle.net/10413/9679 |