An investigation of the Democratic Alliance's political public relations campaign in the 2009 South African general elections including how social networking site Facebook was leveraged to help increase the party's vote-share
This thesis examines the political public relations campaign of the Democratic Alliance in the 2009 elections in order to explain the party’s performance in these elections. The research is premised on John Petrocik’s (1996) issue ownership theory. A number of quantitative and qualitative content an...
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| Format: | Others |
| Language: | en |
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2013
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| Online Access: | Dhawraj, Ronesh (2013) An investigation of the Democratic Alliance's political public relations campaign in the 2009 South African general elections including how social networking site Facebook was leveraged to help increase the party's vote-share, University of South Africa, Pretoria, <http://hdl.handle.net/10500/10602> http://hdl.handle.net/10500/10602 |
Internet
Dhawraj, Ronesh (2013) An investigation of the Democratic Alliance's political public relations campaign in the 2009 South African general elections including how social networking site Facebook was leveraged to help increase the party's vote-share, University of South Africa, Pretoria, <http://hdl.handle.net/10500/10602>http://hdl.handle.net/10500/10602