A perceptual exploration of women's golfing apparel qualities and its influence on the consumers' purchasing decision

A perceptual exploration of women's golfing apparel qualities and its influence on the consumers' purchasing decision

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The purpose of this study was to explore how consumer’s perception of women’s golfing apparel qualities influenced consumer’s purchase decisions. In fact Swinker and Hines (2006) pointed out that consumer perceptions of apparel quality are viewed as a multi-dimensional concept and should be evaluate...

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Bibliographic Details
Main Author: Naidoo, Sagunthala Appal
Other Authors: Kempen, E.
Format: Others
Language:en
Published: 2013
Subjects:
391.047963520820968227
Sport clothes for women > South Africa > Pretoria > Evaluation > Case studies
Consumers > South Africa > Pretoria > Attitudes > Case studies
Women golfers > South Africa > Pretoria > Attitudes > Case studies
Women golfers > Clothing > South Africa > Pretoria > Evaluation > Case studies
Online Access:Naidoo, Sagunthala Appal (2013) A perceptual exploration of women's golfing apparel qualities and its influence on the consumers' purchasing decision, University of South Africa, Pretoria, <http://hdl.handle.net/10500/11902>
http://hdl.handle.net/10500/11902

Internet

Naidoo, Sagunthala Appal (2013) A perceptual exploration of women's golfing apparel qualities and its influence on the consumers' purchasing decision, University of South Africa, Pretoria, <http://hdl.handle.net/10500/11902>
http://hdl.handle.net/10500/11902

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