A conceptual integrated theoretical model for online consumer behaviour

A conceptual integrated theoretical model for online consumer behaviour

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The study addresses the limited and fragmented approaches of consumer behaviour studies in the existing literature and a lack of comprehensive integrated theoretical models of online consumer behaviour. The aim of the study is to propose a conceptual integrated theoretical model for online consumer...

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Bibliographic Details
Main Author: Hanekom, Janette
Other Authors: Barker, Rachel, 1958-
Format: Others
Language:en
Published: 2013
Subjects:
Consumer behaviour
Online consumer behaviour
Consumer behaviour perspectives
Consumer behaviour approaches
Determinants of consumer behaviour
Consumer decision making
Consumer information processing and response
Consumer behaviour theory
Consumer behaviour models
Web-based communication exposure approach
Internal psychological behavioural processes approac
658.8343
Consumer behavior
Consumers > Psychology
Teleshopping > Psychological aspects
Online Access:Hanekom, Janette (2013) A conceptual integrated theoretical model for online consumer behaviour, University of South Africa, Pretoria, <http://hdl.handle.net/10500/11984>
http://hdl.handle.net/10500/11984

Internet

Hanekom, Janette (2013) A conceptual integrated theoretical model for online consumer behaviour, University of South Africa, Pretoria, <http://hdl.handle.net/10500/11984>
http://hdl.handle.net/10500/11984

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