A conceptual integrated theoretical model for online consumer behaviour
The study addresses the limited and fragmented approaches of consumer behaviour studies in the existing literature and a lack of comprehensive integrated theoretical models of online consumer behaviour. The aim of the study is to propose a conceptual integrated theoretical model for online consumer...
Main Author: | Hanekom, Janette |
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Other Authors: | Barker, Rachel, 1958- |
Format: | Others |
Language: | en |
Published: |
2013
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Subjects: | |
Online Access: | Hanekom, Janette (2013) A conceptual integrated theoretical model for online consumer behaviour, University of South Africa, Pretoria, <http://hdl.handle.net/10500/11984> http://hdl.handle.net/10500/11984 |
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