A descriptive analysis into South African consumers' intention to purchase authentic luxury fashion brands versus counterfeit products

A descriptive analysis into South African consumers' intention to purchase authentic luxury fashion brands versus counterfeit products

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Counterfeiting is an illegal activity that continues to boom in the 21st century. Many research studies regarding counterfeiting undertaken in the past have had a strong focus on the supply side of the industry, whereas few studies look to consumer demand and even fewer towards consumer demand for c...

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Bibliographic Details
Main Author: Manley, Leanne Lauren
Other Authors: Wiid, Jan
Format: Others
Language:en
Published: 2013
Subjects:
Marketing
Counterfeit
Non-deceptive counterfeit
Brands
Luxury brands
Brand value
Fashion
Consumer behaviour
Decision-making
658.83430968
Clothing trade > South Africa
Product counterfeiting > South Africa
Fashion merchandising > South Africa
Consumer behavior > South Africa
Brand name products > South Africa
Online Access:Manley, Leanne Lauren (2013) A descriptive analysis into South African consumers' intention to purchase authentic luxury fashion brands versus counterfeit products, University of South Africa, Pretoria, <http://hdl.handle.net/10500/13032>
http://hdl.handle.net/10500/13032

Internet

Manley, Leanne Lauren (2013) A descriptive analysis into South African consumers' intention to purchase authentic luxury fashion brands versus counterfeit products, University of South Africa, Pretoria, <http://hdl.handle.net/10500/13032>
http://hdl.handle.net/10500/13032

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