An exploration of female consumers' perceptions of garment fit and the effect of personal values on emotions

An exploration of female consumers' perceptions of garment fit and the effect of personal values on emotions

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One of the greatest challenges facing the clothing industry worldwide, including South Africa is to provide well fitting garments to a broadly defined target population (Ashdown, Loker & Rucker 2007:1; Schofield, Ashdown, Hethorn, LaBat & Salusso 2006:147). Yu (2004:32) further states that f...

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Bibliographic Details
Main Author: Kasambala, Josephine
Other Authors: Kempen, E. L.
Format: Others
Language:en
Published: 2014
Subjects:
Garment fit
Body shape
Garment sizing
Garment size label communication
Cognitive appraisal
Emotions
Means-ends chain
Laddering
Personal values
South Africa
338.476870820968
Women consumers > South Africa > Attitudes
Women's clothing industry > South Africa > Psychological aspects
Consumer behavior > South Africa > Psychological aspects
Online Access:Kasambala, Josephine (2013) An exploration of female consumers' perceptions of garment fit and the effect of personal values on emotions, University of South Africa, Pretoria, <http://hdl.handle.net/10500/13112>
http://hdl.handle.net/10500/13112

Internet

Kasambala, Josephine (2013) An exploration of female consumers' perceptions of garment fit and the effect of personal values on emotions, University of South Africa, Pretoria, <http://hdl.handle.net/10500/13112>
http://hdl.handle.net/10500/13112

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