The perception of social media as a promotional mix element in star-graded accommodation establishments in the Western Cape province of South Africa

The perception of social media as a promotional mix element in star-graded accommodation establishments in the Western Cape province of South Africa

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Since the advent of the Internet, the number of individuals and organisations using tools such as the World Wide Web and cell phones has increased, and is continuing to grow at a rapid pace. Social media has provoked fundamentally different ways of doing business, and organisations rapidly had to...

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Bibliographic Details
Main Author: Van Niekerk, Claudette
Other Authors: Cant, M. C. (Michael Colin), 1957-
Format: Others
Language:en
Published: 2015
Subjects:
Accommodation establishments
Consumer behaviour
Marketing
Perception
Promotional mix elements
Social media
South Africa
Star-graded
TGCSA
Traditional marketing methods
Western Cape
647.940688
Internet marketing > South Africa > Western Cape
Social media > Economic aspects > South Africa > Western Cape
Hospitality industry > South Africa > Western Cape > Marketing
Online social networks > Economic aspects > South Africa > Western Cape
Telemarketing > South Africa > Western Cape
Bed and breakfast accommodations > South Africa > Western Cape
Consumer behavior > South Africa > Western Cape
Online Access:Van Niekerk, Claudette (2014) The perception of social media as a promotional mix element in star-graded accommodation establishments in the Western Cape province of South Africa, University of South Africa, Pretoria, <http://hdl.handle.net/10500/18496>
http://hdl.handle.net/10500/18496

Internet

Van Niekerk, Claudette (2014) The perception of social media as a promotional mix element in star-graded accommodation establishments in the Western Cape province of South Africa, University of South Africa, Pretoria, <http://hdl.handle.net/10500/18496>
http://hdl.handle.net/10500/18496

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