Market orientation and business performance : an empirical study of the banking sector in Ethiopia

Market orientation and business performance : an empirical study of the banking sector in Ethiopia

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The purpose of this study was to examine the relationship between market orientation and business performance mediated by marketing resources and moderated by contextual factors. The study also examined the extent to which the conceptual model was a good fit to the sample data. A quantitative approa...

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Bibliographic Details
Main Author: Mulugeta Gebre-Medhin Kassie
Other Authors: Negi, Rakshit
Format: Others
Language:en
Published: 2015
Subjects:
Market orientation
Marketing resources
Business performance
Market dynamism
Competitive intensity
Government regulation
SEM
CFA
Mediation analysis
Moderation analysis
332.1068
Organizational effectiveness > Ethiopia > Measurement
Organizational effectiveness > Ethiopia > Marketing
Performance > Management
Marketing > South Africa > Management
Bank management > Ethiopia
Online Access:Kassie, Mulugeta Gebre-Medhin (2015) Market orientation and business performance : an empirical study of the banking sector in Ethiopia, University of South Africa, Pretoria, <http://hdl.handle.net/10500/19157>
http://hdl.handle.net/10500/19157

Internet

Kassie, Mulugeta Gebre-Medhin (2015) Market orientation and business performance : an empirical study of the banking sector in Ethiopia, University of South Africa, Pretoria, <http://hdl.handle.net/10500/19157>
http://hdl.handle.net/10500/19157

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