Analysis of the Motor Industry Development Programme (MIDP) as a promotional tool for the South African automotive industry in the global automotive environment

Analysis of the Motor Industry Development Programme (MIDP) as a promotional tool for the South African automotive industry in the global automotive environment

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The Motor Industry Development Programme (MIDP) was implemented on 1 September 1995 in the context of the country's political and economic liberalisation and the major structural shift in government policy and the trade regime. In an intensely competitive global environment, the strategies of a...

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Bibliographic Details
Main Author: Lamprecht, Norman
Other Authors: Neuland, E. W.
Format: Others
Language:en
Published: 2009
Subjects:
Motor Industry Development Programme (MIDP)
Promotional tool
South African automotive sector
Manufacturing sector
Automotive policy
Export growth
Strong Rand
Multinational companies
Global competitiveness
Strategic marketing management
338.476292220968
Motor Industry Development Programme
Automobile industry and trade > South Africa
Publicity > South Africa
Online Access:Lamprecht, Norman (2009) Analysis of the Motor Industry Development Programme (MIDP) as a promotional tool for the South African automotive industry in the global automotive environment, University of South Africa, Pretoria, <http://hdl.handle.net/10500/2378>
http://hdl.handle.net/10500/2378

Internet

Lamprecht, Norman (2009) Analysis of the Motor Industry Development Programme (MIDP) as a promotional tool for the South African automotive industry in the global automotive environment, University of South Africa, Pretoria, <http://hdl.handle.net/10500/2378>
http://hdl.handle.net/10500/2378

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