Transformation leadership and marketing performance : the mediating role of organizational learning and customer orientation

Transformation leadership and marketing performance : the mediating role of organizational learning and customer orientation

The making and breaking power of leadership has never been disputable. It is believed to be the single most important factor by which organizations used to exploit opportunities and survive hardships. Despite the fact that all functional areas are not immune to the consequences of good and bad le...

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Bibliographic Details
Main Author: Gelgile, Hailemariam Kebede
Other Authors: Jetu, Fanta Tesgera
Format: Others
Language:en
Published: 2018
Subjects:
Transformational leadership
Marketing performance
Organizational learning
Customer orientation
Leaders experience
Management position and organizational sizes
658.40920963
Marketing > Management
Transformational leadership > Ethiopia
Leadership
Organizational change > Ethiopia
Organizational effectiveness > Ethiopia
Breweries > Ethiopia > Management
Customer relations > Management > Ethiopia
Online Access:Gelgile, Hailemariam Kebede (2017) Transformation leadership and marketing performance : the mediating role of organizational learning and customer orientation, University of South Africa, Pretoria, <http://hdl.handle.net/10500/24940>
http://hdl.handle.net/10500/24940

Internet

Gelgile, Hailemariam Kebede (2017) Transformation leadership and marketing performance : the mediating role of organizational learning and customer orientation, University of South Africa, Pretoria, <http://hdl.handle.net/10500/24940>
http://hdl.handle.net/10500/24940

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