Exploring and predicting South African consumer's intended behaviour towards selecting green hotels : extending the Theory of Planned Behaviour
Although South African consumers are reflecting increased green purchasing intentions, the factors that will lead to their intended behaviour to select green hotels have yet to be researched. Accordingly, the research proposes to explore the predictive ability of the Theory of Planned Behaviour (TPB...
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Format: | Others |
Language: | en |
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2019
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Online Access: | De Freitas, Duane (2018) Exploring and predicting South African consumer's intended behaviour towards selecting green hotels : extending the Theory of Planned Behaviour, University of South Africa, Pretoria, <http://hdl.handle.net/10500/25304> http://hdl.handle.net/10500/25304 |