A conceptual framework for digital political communication to promote party-political issue ownership via an urban electioneering platform

Abstracts in English, Afrikaans and Zulu === This Grounded Theory study focused on understanding how South Africa’s two numerically-dominant political parties, the African National Congress (ANC) and Democratic Alliance (DA), used micro-blogging site, Twitter, as part of their electioneering arse...

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Bibliographic Details
Main Author: Dhawraj, Ronesh
Other Authors: Du Plessis, D. F.
Format: Others
Language:en
Published: 2020
Subjects:
Online Access:http://hdl.handle.net/10500/26408