Developing a conceptual integrated online visual merchandising framework for apparel e-tailers: a South African consumers' perspective
The purpose of this study was to develop a conceptual integrated online visual merchandising framework containing online visual merchandising themes that South African apparel e-tailers could use when developing an effective apparel e-store, with the main aim of possibly influencing consumer purchas...
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| Format: | Others |
| Language: | en |
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2020
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| Online Access: | http://hdl.handle.net/10500/26923 |