Leadership qualities of marketing leaders
The purpose of this paper is to determine whether marketing leaders have different skills and leadership qualities in comparison to know leadership theory. In addition, the researcher will aim to establish clear cut ways of identifying the leadership skills and qualities that are unique to market...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | en |
| Published: |
2010
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10500/3149 |