Values as multivariate consumer market segmentation discriminators : a subjective well-being approach

Values as multivariate consumer market segmentation discriminators : a subjective well-being approach

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The Living Standards Measure (LSM), a South African marketing segmentation method, is a wealth measure based on standard of living. This research study investigates whether a rationale can be found for the inclusion of value-related variables in this type of multivariate segmentation approach. S...

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Bibliographic Details
Main Author: Ungerer, Leona M.
Other Authors: Van Staden, J. C.
Format: Others
Language:en
Published: 2010
Subjects:
Market segmentation
Values
Consumer behaviour
Living standards
Subjective well-being
Satisfaction with life
Cognitive constructs
Individual-level culture
Culture
658.802
Market segmentation > Management
Consumer behavior
Cost and standard of living
Well-being
Online Access:Ungerer, Leona M. (2009) Values as multivariate consumer market segmentation discriminators : a subjective well-being approach, University of South Africa, Pretoria, <http://hdl.handle.net/10500/3188>
http://hdl.handle.net/10500/3188

Internet

Ungerer, Leona M. (2009) Values as multivariate consumer market segmentation discriminators : a subjective well-being approach, University of South Africa, Pretoria, <http://hdl.handle.net/10500/3188>
http://hdl.handle.net/10500/3188

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