The role of management accounting in creating and sustaining competitive advantage : a case study of Equity Bank, Kenya
Current management accounting techniques have not been widely accepted as a means to develop a competitive advantage. The information obtained from the literature reviewed and the results from an empirical study that involved a sample of forty respondents from Equity Bank found that the modern m...
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| Format: | Others |
| Language: | en |
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2011
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| Online Access: | Ndwiga, Nicholas Murithi (2011) The role management accounting in creating and sustaining competitive advantage : a case study of Equity Bank, Kenya, University of South Africa, Pretoria, <http://hdl.handle.net/10500/5047> http://hdl.handle.net/10500/5047 |