The use of mobile phones by Generation Y students at two universities in the city of Johannesburg

The use of mobile phones by Generation Y students at two universities in the city of Johannesburg

Show other versions (1)

The main purpose of this study was to examine the use of mobile phones by Generation Y students in the city of Johannesburg in order to increase understanding of this segment's consumer behaviour. Generation Y is an important market segment in that it is making more independent purchase-related...

Full description

Bibliographic Details
Main Author: Koutras, Eleni
Other Authors: Brink, A.
Format: Others
Language:en
Published: 2009
Subjects:
Mobile phone usage
Young people
University students
Marketing
Mobile phones
Consumer behaviour
Generation Y
384.530968221
Cell phones > South Africa > Johannesburg
Generation Y > South Africa > Johannesburg
College students > South Africa > Johannesburg
Consumer behavior > South Africa > Johannesburg
Online Access:Koutras, Eleni (2009) The use of mobile phones by Generation Y students at two universities in the city of Johannesburg, University of South Africa, Pretoria, <http://hdl.handle.net/10500/717>
http://hdl.handle.net/10500/717

Internet

Koutras, Eleni (2009) The use of mobile phones by Generation Y students at two universities in the city of Johannesburg, University of South Africa, Pretoria, <http://hdl.handle.net/10500/717>
http://hdl.handle.net/10500/717

Similar Items