Developing a relationship value model (RVM) for the South African B2B automotive supply chain

Developing a relationship value model (RVM) for the South African B2B automotive supply chain

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In the light of the global competitive markets, firms are motivated to reduce costs and increase benefits derived from collaboration. As a result of this, customers reduce the number of suppliers and rather focus on establishing strategic relationships with fewer suppliers. Relationship marketing,...

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Bibliographic Details
Main Author: Tolmay, Aletta Sophia
Other Authors: Venter, Peet, 1964-
Format: Others
Language:en
Published: 2013
Subjects:
Relationship marketing
Relationship value
South African automotive industry
Retention
Relationship Value Model
Value antecedents
Value mediators
658.812
Relationship marketing > South Africa
Marketing > South Africa
Customer services > South Africa
Automobile industry and trade > South Africa
Online Access:Tolmay, Aletta Sophia (2013) Developing a relationship value model (RVM) for the South African B2B automotive supply chain, University of South Africa, Pretoria, <http://hdl.handle.net/10500/8738>
http://hdl.handle.net/10500/8738

Internet

Tolmay, Aletta Sophia (2013) Developing a relationship value model (RVM) for the South African B2B automotive supply chain, University of South Africa, Pretoria, <http://hdl.handle.net/10500/8738>
http://hdl.handle.net/10500/8738

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