Market strategies applied by selected JSE-listed SA food manufacturers (major group meat, fish, fruit, vegetables, oils and fats) in the period 1996 to 1999: an exploratory study

Market strategies applied by selected JSE-listed SA food manufacturers (major group meat, fish, fruit, vegetables, oils and fats) in the period 1996 to 1999: an exploratory study

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The observation that similar firms faced with a similar situation and seemingly applying similar market strategies and achieving differing degrees of success sparked the study. The question that arose was whether the market strategies applied by these firms adhered to the principles of a sound marke...

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Bibliographic Details
Main Author: Nienaber, Hester
Other Authors: Cant, M. C. (Michael Colin), 1957-
Format: Others
Language:en
Published: 2009
Subjects:
658.4012
Strategic planning
Strategic planning > South Africa
Marketing
Marketing > South Africa
Stock exchanges > South Africa > Johannesburg
Food industry and trade > South Africa
Online Access:Nienaber, H. (2009) Market strategies applied by selected JSE-listed SA food manufacturers (major group meat, fish, fruit, vegetables, oils and fats) in the period 1996 to 1999: an exploratory study, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1568>
http://hdl.handle.net/10500/1568

Internet

Nienaber, H. (2009) Market strategies applied by selected JSE-listed SA food manufacturers (major group meat, fish, fruit, vegetables, oils and fats) in the period 1996 to 1999: an exploratory study, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1568>
http://hdl.handle.net/10500/1568

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