Market strategies applied by selected JSE-listed SA food manufacturers (major group meat, fish, fruit, vegetables, oils and fats) in the period 1996 to 1999: an exploratory study
The observation that similar firms faced with a similar situation and seemingly applying similar market strategies and achieving differing degrees of success sparked the study. The question that arose was whether the market strategies applied by these firms adhered to the principles of a sound marke...
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| Language: | en |
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2009
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| Online Access: | Nienaber, H. (2009) Market strategies applied by selected JSE-listed SA food manufacturers (major group meat, fish, fruit, vegetables, oils and fats) in the period 1996 to 1999: an exploratory study, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1568> http://hdl.handle.net/10500/1568 |