The pricing of high-involvement products in a mass merchandise retailer context
Pricing strategy plays an important role in retail competitiveness. This research is a systematic enquiry into the choice of pricing strategy by mass merchandisers, reviewing whether everyday low pricing (EDLP) or discounting (known as high low pricing or HLP) is more effective, and making recomm...
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| Language: | en |
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2009
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| Online Access: | http://hdl.handle.net/10500/158 |