The subjective perceptions of chicken as a generic food brand: a communication perspective
The food industry's focus has shifted to growth, profits and efficiency through new production processes. In response, people feel they have lost control over the food they eat. Media has a direct impact on consumer perceptions. Chicken has received extremely negative publicity compelling c...
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| Format: | Others |
| Language: | en |
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2009
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| Online Access: | http://hdl.handle.net/10500/1654 |