Aspects as organisational buying behaviour in the South African Leather Industry (dyestuffs and chemicals)
Knowledge of the many influences that affect purchasing preferences is important for marketers o Apart from the technical and economic factors of importance, non- economic factors are also significanto The latter have sociological and psychological bases o Organisational buying behaviour models...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10500/17676 |