Developing a marketing information systems (MKIS) model for South African service organizations

Developing a marketing information systems (MKIS) model for South African service organizations

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Text in English, abstract in English and Afrikaans === Information is one of the most important resources in organizations today. The role of Marketing Information Systems (MKIS) is to facilitate the efficient and effective use of information in marketing decision-making. Service organizations ar...

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Bibliographic Details
Main Author: Venter, Petrus
Other Authors: Strydom, J. W. (Johan Wilhelm), 1952-
Format: Others
Language:en
Published: 2015
Subjects:
658.40380968
Information resources management
Service industries > South Africa
Online Access:http://hdl.handle.net/10500/17802

Internet

http://hdl.handle.net/10500/17802

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